Senthil K. Veeraraghavan

CV | Contact | Research | Teaching | Services | Other stuff

Contact Information
  • Assistant Professor, OPIM Department, Wharton School, University of Pennsylvania.
  • email: senthilv@wharton.upenn.edu
  • address: 545 Jon M. Huntsmann Hall, 3740 Walnut St, Philadelphia, PA 19104
  • Ph.D. Carnegie Mellon University, 2004.

    Research

    Interests

  • Service Operations with Customer Behavior (Customer Behavior Oriented Operations and Revenue Management).
  • Inventory Theory (Supply modes and Sourcing).
  • Stochastic Modeling, Supply Chain Management.

    Publications and Working Papers

  • Now or Later: A Simple Policy for Effective Dual Sourcing in Capacitated Systems (2008), with Alan Scheller-Wolf, Operations Research Vol. 56 Issue 4 pp 850-864.
  • Joining Longer Queues: Information Externalities in Queue Choice (2009), with Laurens Debo, MSOM Vol 11(4) pp 543-562. LEAD ARTICLE.
    Previously "Customer Herding in Queues: Inferring Service Quality from Queue Lengths".

    An early version of this paper was selected as 2007 INFORMS JFIG Competition Finalist. [abstract| email me]
    Media Mentions: Matching Supply with Demand Blog.
  • Revenue Management with Strategic Customers: Last Minute Selling and Opaque Selling, Forthcoming in Management Science, with Kinshuk Jerath and Serguei Netessine.
  • Inventory Policies with Expedited Ordering: Single Index Policies (2006), with Geert-Jan van Houtum, Alan Scheller-Wolf, under review. [abstract| email me]
  • Is it Worth the Wait? Service Choice and Externalities When Waiting is Expensive. with Laurens Debo. Under Revision at MSOM. [abstract| email me]
  • Contracting for Infrequent Restoration and Recovery of Mission-Critical Systems. (2009), Under Revision at Management Science, with Sang-Hyun Kim , Morris Cohen and Serguei Netessine.
  • Seat Value in Stadiums and Theaters: An Empirical Investigation. Under Revision, with Ramnath Vaidyanathan.

    An earlier version of the paper is available at the WSBI website.
    Media Mention. Conde Nast Portfolio Magazine. Price Discrimination and Baseball Tickets.
  • Simple Policies for Managing Flexible Capacity. with G. Janakiraman and M. Nagarajan. Under Review.
  • Quality-Speed Conundrum: Tradeoffs in Customer-Intensive Services. with Krishnan Anand and M. Fazil Pac, Under Revision, Management Science. This paper was selected as a finalist on for the 2009 INFORMS JFIG Competition.
  • Firm Service Rate Selection when Service Rates are not Observable and Service Value is Unknown to the Market. with Laurens Debo. Under Review.
  • Models of Herding Behavior in Operations Management. (2008), with Laurens Debo. Forthcoming in "Operations Management Models with Consumer-Driven Demand" (eds. S. Netessine and C. Tang).
  • Opaque Selling Strategies (2008), with Kinshuk Jerath and Serguei Netessine. Forthcoming Chapter in "Operations Management Models with Consumer-Driven Demand" (eds. S. Netessine and C. Tang).
  • Newsvendor Decisions in the Presence of Conspicuous Consumption, 2009. with Necati Tereyagoglu [ email me]

    Manuscripts in Preparation

  • Revenue Management of Experience Goods: Linking Seat Value and Willingness to Pay. with Ramnath Vaidyanathan. [ email me]
  • Speculative Behavior in a Queue. with A. Catalan-Cardenas, and G. Cachon. [ email me]
  • Rationing and Expediting in a Service Center facing Multi-Class Demand, 2008. [abstract| email me]
  • Retail Market Allocation under Customer Behavior, In preparation. [ email me]

    Recent Invited Research Talks/Seminars

  • January 2010, Carnegie Mellon University, Pittsburgh, PA
  • October 2009, Penn State University, State College, PA
  • September 2009, Cornell University, Ithaca, NY.
  • March 2009, Kellogg Seminar Series, Kellogg, Evanston, IL.
  • February 2009, USC Marshall School of Business, Los Angeles, CA.
  • December 2008, University of Maryland, Smith School, College Park, MD.
  • November 2008, UCLA Anderson School, DOTM Colloquium, Los Angeles, CA.
  • September 2008, Kellogg Operations Workshop. Evanton, IL.
  • November 2007, Informs JFIG Finalist Session Presentation, Seattle WA.
  • October 2007, Conference on Customer Oriented Operations, Washington University, St. Louis .
  • April 2007, IOMS department Stern School, NYU .
  • March 2007, Operations and Logistics Department Univ of British Columbia.
  • October 2006, Operations Department Indian School of Business.

    Teaching

    Wharton School, University of Pennsylvania

  • MBA, Supply Chain Management (OPIM 632) , Spring Q4 2006-2009.
  • Undergraduate, Introduction to Operations Management (OPIM 220), Spring Semester. This is an Introductory course for ALL students curious to learn more about Operations Management. Download the syllabus. Past Ratings: 3.60/4,3.67/4, 3.45/4.

    Student Advising
  • Student Advising/Dissertation Committee:
    Annapurna Valluri 2006
    Kinshuk Jerath 2008. [Currently at Carnegie Mellon]
    Sang-Hyun Kim 2008 [Recipient of George B. Dantzig Dissertation Award. 2008. Currently at Yale]
    Robert Swinney 2008 [Currently at Stanford]
    Ramnath Vaidyanathan 2009 (expected) [Accepted Faculty Position at McGill]

    Services & Awards
  • Awards and Grants:
    Management Science Meritorious Service Award 2009.
    MSOM Distinguished Service Award 2008.
    INFORMS JFIG 2007 Finalist, Wharton Sports Business Initiative Grant 2008, Fishman-Davidson Center Research Grant 2007, Wharton MACK center Grant 2007,
    Wharton WeBi Grant 2006,
    William W. Cooper Dissertation Award 2004, Best Student Teacher Award (CMU) 2004, Carnegie-Bosch Grant 2004.
  • Judge: MSOM Student Paper Competitions, 2009, 2008, 2007, 2006, 2005.
  • Referee: Management Science, Operations Research, M&SOM, Marketing Science, POMS, Naval Research Logistics, IIE Transactions.
  • Consulting/Advising/Projects: Comcast, Wharton Sports Business Initiative, Rakuten Golden Eagles, Greater Philadelphia Cultural Alliance, Pittsburgh Symphony Orchestra.
  • Independent Studies: Sang Kim, Yuta Namiki, Diwas KC.

    Other Stuff

    Personal

  • Photography, Literature, Slashdot, Knowledge@Wharton, Firefox & Thunderbird.
  • Schools: Wharton, Carnegie Mellon University, IIT Bombay


    CV | Contact | Research | Teaching | Services | Other stuff