Senthil K. Veeraraghavan

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Contact Information


  • Assistant Professor, OPIM Department, Wharton School, University of Pennsylvania.
  • email: senthilv@wharton.upenn.edu
  • address: 550 Jon M. Huntsmann Hall, 3740 Walnut St, Philadelphia, PA 19104
  • Ph.D. Carnegie Mellon University, 2004.

    Research

    Interests

  • Service Operations with Customer Behavior (Customer Behavior Oriented Operations and Revenue Management).
  • Inventory Theory (Supply modes and Sourcing).
  • Stochastic Modeling, Supply Chain Management.

    Publications and Working Papers

  • Now or Later: A Simple Policy for Effective Dual Sourcing in Capacitated Systems (2005), with Alan Scheller-Wolf, to appear. Operations Research.
  • Joining Longer Queues: Information Externalities in Queue Choice (2008), with Laurens Debo, to appear MSOM. Previously "Customer Herding in Queues: Inferring Service Quality from Queue Lengths". A previous version of this paper was selected as 2007 INFORMS JFIG Competition Finalist. [abstract| email me]
  • Inventory Policies with Expedited Ordering: Single Index Policies (2005), with Geert-Jan van Houtum, Alan Scheller-Wolf, under review. [abstract| email me]
  • Revenue Management with Strategic Customers: Last Minute Selling and Opaque Selling, Under Review at Management Science, with Kinshuk Jerath and Serguei Netessine.
  • Is it Worth the Wait? Service Choice and Externalities When Waiting is Expensive. Under Review, with Laurens Debo. [abstract| email me]
  • The Curse of Reliability: Outsourcing Restoration Services for Infrequent Equipment Failures. (2007), Under Review at Management Science, with Sang-Hyun Kim , Morris Cohen and Serguei Netessine.
  • Seat Value in Stadiums and Theaters: An Empirical Investigation. Submitted, with Ramnath Vaidyanathan. An earlier version of the paper is available at the WSBI website.
  • Simple Policies for Capacitated Multi-Product Inventory Systems. with G. Janakiraman and M. Nagarajan. Submitted.
  • Quality-Speed Conundrum. (2008), with Mehmet Pac and Krishnan Anand.
  • Rationing and Expediting in a Service Center facing Multi-Class Demand, 2005, with V. Deshpande. [abstract| email me]
  • Retail Market Allocation under Customer Behavior, In preparation. [ email me]

    Recent Invited Research Talks/Seminars

  • October 2006, Operations Department Indian School of Business.
  • March 2007, Operations and Logistics Department Univ of British Columbia.
  • April 2007, IOMS department Stern School, NYU .
  • October 2007, Conference on Customer Oriented Operations, Washington University, St. Louis .
  • November 2007, Informs JFIG Finalist Session Presentation, Seattle WA.
  • September 2008, Kellogg Operations Workshop. Evanton, IL.
  • November 2008, UCLA Anderson School, DOTM Colloquium, Los Angeles, CA.

    Teaching

    Wharton School, University of Pennsylvania

  • MBA, Supply Chain Management (OPIM 632) , Spring Q4 2007.
  • Undergraduate, Introduction to Operations Management (OPIM 220), Spring Semester. This is an Introductory course for ALL students curious to learn more about Operations Management. Download the syllabus. Past Ratings: 3.67/4, 3.45/4.

    Services & Awards

  • Student Advising/Dissertation Committee:
    Annapurna Valluri 2006
    Kinshuk Jerath 2008 (expected) [Accepted Faculty Position at Carnegie Mellon ]
    Sang-Hyun Kim 2008 (expected) [Accepted Faculty Position at Yale]
    Robert Swinney 2008 (expected) [Accepted Faculty Position Position at Stanford]
    Ramnath Vaidyanathan 2009 (expected)
  • Awards and Grants:
    INFORMS JFIG 2007 Finalist, Wharton Sports Business Initiative Grant 2008, Fishman-Davidson Center Research Grant 2007, Wharton MACK center Grant 2007,
    Wharton WeBi Grant 2006,
    William W. Cooper Dissertation Award 2004, Best Student Teacher Award (CMU) 2004, Carnegie-Bosch Grant 2004.
  • Judge: MSOM Student Paper Competitions, 2007, 2006, 2005.
  • Referee: Management Science, Operations Research, M&SOM, POMS, Naval Research Logistics, IIE Transactions.
  • Consulting/Advising/Projects: Comcast, Wharton Sports Business Initiative, Rakuten Golden Eagles, Greater Philadelphia Cultural Alliance.
  • Independent Studies: Sang Kim, Yuta Namiki, Diwas KC.

    Other Stuff

    Personal

  • Photography, Literature, Slashdot, Knowledge@Wharton, Firefox & Thunderbird.
  • Schools: Wharton, Carnegie Mellon University, IIT Bombay


    CV | Contact | Research | Teaching | Services | Other stuff